EKATERINA SUKHIKH

To realize this project, we’d created a web3 foundation called Cometa. It’s specialized in the development of web 3.0 and also has an educational approach to raise awareness on the phenomenon of manipulation of users’ gestures, but also on information flows generated by algorithms. Thus, I have decided to create a transmedia strategy in order to unveil an algorithmic world, but also the role that users play in it.

In order to make this experience exhaustive, enriching and attractive, I focused on 3 media. First of all, I opted for a relatively traditional approach to experiential marketing by designing an ephemeral physical place called “Instaphotomaton”. This element is placed at the center of our transmedia storytelling, attractive thanks to its sometimes minimalist, sometimes playful and trendy side, becomes a real main entry point into our experience, but which, nevertheless, is not unique.

Subsequently, the choice fell on the development of a web-app containing two different media: interactive videos and an augmented reality experience. The web-app is participatory and fun, but also educational thanks to the content present there. This new kind of media solutions, such as the AR experience or interactive videos, with a multitude of different choices and paths, make it possible to obtain the user’s attention and to involve him unconsciously in a process of learning, while making them aware of the problem announced.