HELEN MINUZZI
DIGITAL COMMUNICATION I WEB DESIGN
Website + App
Entrepreneur
Artistic Direction
BIO
Get to know my trajectory.
Website & App
Experienced building websites using the most popular CMS such as Wix, WordPress, and Shopify. Whether starting a project from scratch or working on one that’s already in development, I had the opportunity to create projects for clients in the fashion, design, and web domains. Also knowledgeable about UX and UI, which is a technical way of saying I know how to make websites look good and easy to use. I’m always learning new things and I really enjoy building blocks on the web!
MANGUE Clothing
Responsible for the whole website & e-commerce conception of a sustainable fashion brand.
The website is build on Wix platform and it is translated into 3 languages.
Notice
Co-creation with the notice team on the design and copywriting of both the landing page and web application. Notice is a no-code editor to create, translate, and publish web content on any platform. Notice has also a dedicated plugin for WordPress.
Entrepreneur
Here was where the universe of fashion began to intersect with the universe of communication. In 2016 I became an entrepreneur. Even before graduating in fashion, I created a sustainable clothing and accessories brand. I had knowledge in pattern making, collection design and sewing, but to be an entrepreneur you need much more than that. It was there that I deepened my knowledge in graphic design, website building, marketing actions, social media strategy. Knowledge crosses and at that moment, the results are unique.
Artistic Direction
Before I got into the web and digital communication world, my creativity was focused on fashion, art, and design. Here you can find a selection of editorials that combine those fields with sustainability, recycling, and an alternative approach that pushes the boundaries of traditional fashion.
MILLES OF STORIES PROJECT
Concept pieces made from recovery textiles discarded by the automobile industry. Through upcycling, I put the used truck canvas to ride around and tell new stories.
Clothing conception & creation: Helen Minuzzi
Photographer: Lívia Pasqual
ANTIFASHION PROJECT
It proposes a reflection on the imposed beauty standards, preconceptions and norms of society. Let fashion be a form of expression of the individual rather than strings attached and insecurity.
Model: Emanuelle Dal Sasso
Photographer: Tuany Areze
Styling: Helen Minuzzi